Benchmarks

Distributors are like employees and customers in one. They represent your company and sell your items like an employee, while having extremely demanding requirements of a customer. Many companies seem to be happy enough that they have a distributor in a specific country and do not push too hard for more sales. But, especially if you have distributors in various countries, it can be good to benchmark them against each other, taking into account market size and the period that they are active for you. Setting out these aspects in a graph will quickly show which distributors are outperforming and which are staying behind. But this is only the beginning of the optimization process. The next step is to sit with the distributor to find out where the issue is.

Online marketing, advertising, and PR
Even if you have found an active and capable distributor or agent, you still have to push your product and create traction in the market. After all, it is your brand, and you want to decide what gets on your social media, ends up in advertisements or even better: in newspaper articles.

Alliance experts can help you localize your brand message beyond the level of just translating your materials. Because we know that ‘Buy now!’ can be experienced as too direct in Japan and that French people may not like your food product at breakfast, but at lunch. We can suggest great mid-sized marketing agencies and manage them on your behalf, and support your PR, thus optimizing the value that you can create with your budget.

Direct sales support

In case the market only has a few big prospects that you are interested in, or there are important clients that your distributor can’t handle, then every step to them should be the right one. Our export developers can prepare these steps with you, map the decision makers, reach out to them and introduce you. We use our personal networks, very focused local advertising, or may even visit events where they speak.

You can see us as the temporary and part-time extension of your team. Hiring us gives the following benefits:

• We are short-term available and productive from day one.
• No need to set up an office abroad and hire somebody full time.
• No search agency fees and training costs.